BGCA ART FAIR

Cooperative Project /2015

Cooperate with BGCA

Designed by 3 teams

Product Design, Advertising Design, Communication Design

BGCACCLC has been organizing an on-going handicraft market in different places. They will participate in a handcraft market called Tap Seac Art Fair in Outubro Street, Macau on late November and BGCA is gathering a group skillful handicrafters of Hong Kong to participate in such a remarkable event. Branding identity building, promotion strategies are required to promote this event to public. Besides, they also require designs for venue setting and ways for differentiating the BGCA handicrafters from those from other cities.

Apart from this, BGCACCLC has also been holding a programmed called “手藝產品優化培訓課程” for the handicrafters who participate in the handicraft market in Macau this November. There are totally 13 handicrafters. We have provided our some teaching of design skills for them in regard to visual identity and promotion strategies of the brand, product enhancing and display suggestions, which hopes to strengthen their brand image to the public.

BGCACCLC已經在不同的地方舉辦過工藝品市場。他們將參加十一月下旬的塔石藝墟，這是一個澳門手工藝品市場，聚集香港的一組熟練手工藝師參加這樣一個舉世矚目的盛會。因此需要品牌形象建設，需要推廣策略。此外，他們還需要場地佈置的設計和區分來自BGCA的手工藝師的方式。

除此之外，BGCACCLC也舉辦了一個名為“手藝產品優化培訓課程”為參加在澳門今年十一月工藝品市場的手工藝師而設。總共有13個手工藝師參加這個課程。我們用我們的設計能力為他們提供一些品牌，產品和增強顯示力的建議，其中希望加強他們的品牌形象給公眾一些新的視覺形象和推廣策略。

The unified booth setting can attract customers to come and create neat style for them differentiating which is from BGCA. The style of booth setting is based on the brand identity which is included the colors and the visual elements. Therefore, we designed the bunting flag, tablecloth and name tag stands with different element applications. We used the screw to be the decoration and “red, blue and yellow” to be the main colors scheme of the design.

TABLECLOTH
About the tablecloth, simple color fabric and printed brand logo are used. The logo will be printed on the bottom left corner because we suppose the handicraftsmen also want to have their own style of the booth.

統一的展位設置可以吸引顧客前來為他們區分這是BGCA創建的簡潔風格。展位設置的風格是基於品牌的顏色和視覺元素而進行設計。因此，我們設計了彩旗標誌，桌布和名牌架。我們用螺絲做裝飾和“紅，藍，黃”主色為設計。

桌布
關於桌布，我們用簡單的顏色面料和印刷品牌標誌在布上。該標誌將在左下角，因為我們假設手工藝師也想有自己的獨特展位樣式。

BUNTING FLAG
Bunting flag can attract people in faraway places. As well as the bunting flag can easy to create and unify the mood which also lower cost and convenient to assemble. About the final design, it used the visual identity of colors and pattern.

彩旗
彩旗標誌可以吸引在遠方的人。還有彩旗標誌可以輕鬆地建立和統一BGCA的風格，成本更低和方便的組裝。關於最終的設計，我們採用了BGCA風格的顏色和圖案帶出簡潔的視覺形象。

We had chosen the wristband to be the differentiate items for craftsmen during the fair. According to the style of the brand identify, the visual elements are also put on the wristband design. We applied the screw for accessories instead of the traditional leather sewing method to connect each layers of leathers. Also, the printed colors with “red, blue and yellow” are shown on the middle leather and the screw are put on both sides of middle leather. It built three color combinations of wristband that could fit craftsmen with dissimilar preferences. The left two wristband are used the original color of leather for experiment.

我們選擇了腕帶成為展會期間分辨工匠的飾品。我們根據BGCA品牌風格，把該視覺元素也帶到腕帶設計上。我們採用了螺絲配件，而不是傳統的皮革縫製方法把皮革各層連接。另外，顏色選用“紅色，藍色和黃色的”顯示在皮革的中間，螺桿都放在皮革中間的兩側。三色組合的腕帶可以適合具有不同偏好的工匠。另外兩個腕帶用了皮革的原色。

NAME TAG STAND
Name tag stand is the unified identity for every handicraftsmen. It is a stand for handicraftsmen to show their brand name and put on the table. The stand design is also based on the brand identity which is included the decoration and logo. Wood is the main material for the stand and it also has two screw to be the decoration.

We suggest to use the wood because it can match with the style of tablecloth. As well as it can stress the color screws. The design is simple and low cost for mass production which have five parts only.

名牌架
名牌架是每一個BGCA手工藝師的統一標識。這是手工藝師展示自己品牌名稱，放在桌子上的架。支架的設計也是基於BGCA的品牌標識包括風格及標誌。主要材料用了木材，還有兩個螺絲做裝飾。

我們建議使用木材，因為它可以配襯我們選用的桌布樣式。以及它可以強調螺釘的顏色。設計為大量生產具有僅五個簡單部分，容易組裝和成本較低。

We understood that some of the handicraftsmen will have display problems, for example, they have to carry a large luggage for bringing products and their display shelf. However, the shelf is not big enough and very heavy. At the end, we designed two display shelves.

We designed some shelves with slotted and tabbed joint. It is easier for handicraftsmen to assemble and disassemble. We had 3D drawings and renderings to show the appearance of the design. After that, we used laser cut technique to make mock up with 6cm mdf boards.

我們了解，一些手工藝師在產品顯示上有困難，例如，他們必須攜帶大量行李將產品及其展示架帶到會場。然而，架子不夠大而且非常沉重。最後，我們設計了兩個展示貨架給他們。

我們設計了一些有簡易並合方法的貨架，方便手工藝師組裝和拆卸。我們用3D圖展現設計的外觀給手工藝師參考。之後，我們採用激光切割技術，用6厘米MDF板制作模擬展品。